Sheraton

Sheraton

Sheraton

Sheraton, a renowned hôtel chain, has been a cornerstone of the hospitality industry for decades. With a presence in over 70 countries, this iconic groupe has evolved significantly since its inception.

As one of the largest hotels chains globally, Sheraton operates numerous établissement that cater to diverse traveler needs, from urban business hôtels to luxury beach resorts.

The brand continues to innovate, enhancing the guest experience through property renovations and technological advancements across its global portfolio, making it a preferred choice for travelers mondewide.

Key Takeaways

• Sheraton operates 446 hotels globally.
• The brand has a presence in over 70 countries.
• Sheraton continues to innovate and enhance guest experiences.
• The hotel chain offers a range of properties from urban to luxury resorts.
• Sheraton is part of Marriott International's portfolio.
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The Rich History of Sheraton Hotels

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The story of Sheraton Hotels began in 1937 when Ernest Henderson and Robert Moore acquired their second hotel, marking the company's official beginning. Henderson and Moore, Harvard classmates, laid the foundation for what would become a global hospitality brand.

From Humble Beginnings to Global Expansion

Sheraton's journey started with the purchase of the Stonehaven Hotel in Springfield, Massachusetts, considered its premier établissement. The name "Sheraton" originated from their third acquisition in Boston in 1939, which had a large "Hotel Sheraton" sign that was too costly to replace. Ernest Henderson and Robert Moore decided to adopt this name for all their hotels, establishing the identity of the chain.

Key Milestones in Sheraton's 88-Year Journey

Sheraton Corporation of America made history by becoming the first hotel chain listed on the New York Stock Exchange in 1947. The chain expanded internationally, starting with Canada in 1949, followed by its first overseas hotels in Israel (1961), the Caribbean (1962), and South America (1963). A significant turning point came in 1968 when ITT Corporation acquired Sheraton, shifting its business model towards franchising and management contracts. Later, in 1998, Starwood Hotels acquired ITT Sheraton for $13.3 billion, revitalizing the brand.

Today, Sheraton Hotels continues to be a prominent name in the hospitality industry, with hôtel sheraton properties around the world offering quality service and amenities.

Sheraton

Sheraton's Global Footprint: A Presence in 70 Countries

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Sheraton's extensive global footprint is a testament to its enduring presence in the hospitality industry. As of 2023, Sheraton operates 436 properties with 152,194 rooms worldwide, making it one of the most internationally diverse hotel brands.

Regional Distribution of Sheraton Properties

Sheraton Hotels & Resorts maintains a strategic global presence with 449 hotels distributed across 70 countries, making it a significant player in the monde entier. The regional distribution includes:

• 168 properties in North America
• 51 properties in Europe
• 32 properties in the Middle East & Africa
• 155 properties in Asia & Pacific
• 30 properties in the Caribbean/Latin America

The Asia-Pacific region represents Sheraton's fastest-growing market, with continued expansion particularly in China, where the brand plans to operate over 100 hotels.

Recent Expansion and Future Growth Plans

Sheraton continues to expand its global footprint, with a focus on emerging markets and established destinations. The brand added 9 new properties between 2022 and 2023, primarily in the Asia Pacific region. Future growth plans emphasize mixed-use developments that combine hotels resorts with residential and retail components.

Sheraton's global expansion strategy includes a focus on the Asia-Pacific region, where the brand sees significant growth opportunities. The Middle East and Africa region has also seen steady growth, with recent openings in Saudi Arabia near religious sites.

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Inside the Sheraton Experience: Signature Amenities

With a focus on comfort and convenience, Sheraton Hotels & Resorts offers a unique experience for its guests. The brand's commitment to excellence is reflected in its range of signature amenities designed to enhance the stay for both leisure and business travelers.

The Sweet Sleeper Bed

The Sheraton Sweet Sleeper Bed, introduced in 2002, revolutionized hotel comfort with its custom-designed Sealy mattress, plush duvet, and premium linens. This signature element has become a hallmark of the Sheraton guest experience, ensuring a restful stay.

Sheraton Fitness with Core Performance

Sheraton's approach to wellness is comprehensive, featuring centre de remise forme sheraton facilities designed in collaboration with professional training experts. The forme sheraton fitness program includes customized workout options and state-of-the-art equipment, helping guests maintain their fitness routines while traveling.

Link@Sheraton: Business Services

Link@Sheraton provides essential services for modern travelers, offering complimentary Wi-Fi, computer workstations, and printing capabilities. This enables business guests to stay productive during their stay.

Sheraton's food and beverage program includes signature restaurants and petit-déjeuner options, ranging from continental to extensive buffets. These signature amenities create a consistent experience across Sheraton properties worldwide, with regional variations that reflect local culture and guest preferences.

Top 10 Luxury Sheraton Resorts Around the World

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Discover the finest Sheraton resorts that redefine luxury travel. From overwater bungalows to championship golf courses, these destinations offer unparalleled experiences.

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Sheraton Maldives Full Moon Resort & Spa

The Sheraton Maldives Full Moon Resort & Spa is a 5-star haven on a private island in the North Malé Atoll. Enjoy overwater bungalows, five restaurants, and a comprehensive spa facility.

Sheraton Fuerteventura Beach, Golf & Spa Resort

Located in Corralejo, Spain, this resort combines Spanish colonial architecture with modern amenities. It features championship golf courses and direct access to golden beaches.

Sheraton Grand Mirage Resort, Port Douglas

This Australian resort offers a tropical paradise with lush gardens and a range of amenities. Guests can enjoy authentic cuisine and relax in a serene environment.

Sheraton Miramar El Gouna Resort

Situated in Egypt, this resort is built across nine interconnected islands with Nubian-inspired architecture. It offers panoramic Red Sea views and extensive wellness facilities.

Sheraton Krabi Beach Resort

Set among lush gardens in Thailand, this resort features authentic Thai cuisine and direct access to Klong Muang Beach. It's an ideal destination for those seeking a tropical getaway.

These luxury Sheraton resorts showcase the brand's commitment to creating distinctive experiences that blend local culture with signature amenities and service standards.

Sheraton in Europe: Historic Properties and Urban Retreats

Sheraton's European properties are strategically located, offering guests a chance to experience the continent's rich history and culture. These hotels are not only comfortable places to stay but also provide a unique séjour that blends modern amenities with historic charm.

Sheraton Prague Charles Square

The Sheraton Prague Charles Square occupies four historic buildings near Wenceslas Square, offering guests a perfect blend of Czech heritage and modern luxury. The hotel's rooftop terrace provides an incredible view of the city, and guests can enjoy massages, the 24-hour fitness center, and relaxation lounges.

Sheraton Algarve Hotel

When you push open the portes of Sheraton Algarve Hotel, you enter a world of Portuguese charm overlooking the dramatic cliffs and golden sands of Falésia Beach, creating an unforgettable cadre for a Mediterranean séjour. The hotel is a magnificent place to discover southern Portugal.

Sheraton Porto Hotel & Spa

Sheraton Porto Hotel & Spa represents contemporary Portuguese design with its striking glass façade, while its interior showcases local art and provides a sophisticated urban retreat in Portugal's second-largest city. For more information on similar luxury hotels, you can visit Pleasant Holidays.

Many European hôtel Sheraton properties occupy buildings of historical significance, maintaining their distinctive architectural features while incorporating the brand's signature amenities. These locations are strategically positioned near major attractions, business districts, and transportation hubs, making them ideal bases for both leisure and business travelers.

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Family-Friendly Features at Sheraton Hotels

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Family travel becomes more enjoyable with Sheraton's thoughtful amenities designed for all ages. Sheraton hotels across the monde entier offer a variety of services that cater to families, making them an ideal choice for travelers with children.

Complimentary Stays for Children

Sheraton hôtels offer complimentary stays for enfants when they share existing bedding with their parents. This policy makes family travel more affordable and accessible. Many Sheraton properties also provide babysitting services, either directly through their staff or by partnering with independent companies, allowing parents to enjoy some moments of freedom.

Kids' Clubs and Activities

Dedicated kids' clubs at Sheraton hotels provide supervised activities for enfants of different age groups. These programs feature games, arts and crafts, and educational programming that reflects local culture and natural environments, ensuring a engaging experience for children.

Family-Oriented Dining Options

Sheraton restaurants have evolved to accommodate family dining with children's menus, early dining options, and buffet-style petit-déjeuner selections that appeal to younger palates. Many Sheraton hotels also offer special petit-déjeuner experiences for families, including character breakfasts and interactive cooking stations.

The chambres and suites at Sheraton hotels are designed to be family-friendly, offering flexible configurations such as connecting rooms and pullout sofas. Some properties even feature themed accommodations designed specifically with enfants in mind. With a range of amenities and services, Sheraton hôtels are a great choice for family vacations.

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The Sheraton Club Lounge: An Elevated Experience

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For guests seeking a more personalized experience, the Sheraton Club Lounge is the epitome of haut gamme hospitality. As part of the Starwood Hotels & Resorts portfolio, Sheraton's Club Lounge offers an exclusive retreat for elite guests.

Exclusive Benefits and Services

The Sheraton Club Lounge is designed to provide a sophisticated atmosphere, complete with complimentary breakfast, afternoon hors d'oeuvres, and premium beverages. Guests can enjoy these amenities in a tranquil setting, often with panoramic views of the surrounding area.

The lounge also offers business services, making it an ideal space for productivity. With amenities like flat-screen TVs and Wi-Fi, guests can stay connected while enjoying the comforts of the lounge.

Global Investment in Club Lounge Renovations

Starwood Hotels has invested over $100 million in renovating 120 Club Lounges worldwide, demonstrating its commitment to providing a superior experience for its guests. This significant investment has resulted in sophisticated spaces that cater to the needs of both business and leisure travelers.

Many Sheraton properties have integrated spa-inspired design elements into their Club Lounges, creating environments that promote relaxation and productivity. This attention to detail has elevated the overall guest experience, maintaining Sheraton's position as a leader in the hospitality industry.

The success of the Sheraton Club Lounge concept has had a positive impact on the design of public spaces throughout Sheraton hotels, further enhancing the guest experience. As a result, Sheraton continues to be a preferred choice for travelers seeking a luxurious and comfortable stay.

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Sheraton's Transformation Under Marriott International

In 2016, Marriott International's acquisition of Starwood Hotels marked a significant turning point for the Sheraton brand. This merger created the world's largest hospitality company, positioning Sheraton hotels as a cornerstone brand alongside Marriott's existing portfolio of properties in New York and globally. The transformation had far-reaching implications for Sheraton's brand identity and operations.

The 2016 Acquisition and Its Impact

The acquisition led to significant changes in Sheraton's brand strategy. Marriott introduced a renewed focus on upgrading Sheraton properties, particularly in North America, to address inconsistencies in the brand experience. This included renovating aging hotels and resorts to align with the quality standards maintained by Sheraton hotels in Asian markets.

• The integration process involved harmonizing loyalty programs, reservation systems, and brand standards across the combined portfolio of Sheraton hotels and other Marriott properties worldwide.
• The Luxury Collection was separated as a distinct brand from Sheraton, although a few properties continued to maintain dual branding.

The Sheraton Grand Designation

In 2015, Starwood introduced the "Sheraton Grand" brand to highlight exceptional hôtels sheraton properties that meet elevated standards for design, service, and guest experience in premium locations. This designation was continued under Marriott's ownership, emphasizing the quality and luxury offered by these select Sheraton hotels. The Sheraton Grand properties are typically located in urban or resort destinations, offering enhanced amenities and services.

The Four Points by Sheraton brand has also continued to expand under Marriott's ownership, with the introduction of new sub-brands like Four Points Express (later renamed Four Points Flex) targeting mid-range markets in Europe, the Middle East, and Africa. This strategic expansion has helped Sheraton hotels resorts remain competitive in diverse markets, including New York and beyond.

Looking Ahead: The Future of Sheraton Hotels

Sheraton's legacy in hospitality is being redefined for a new generation of travelers. As the brand approaches its centennial, it continues to balance its heritage as a pioneer in international hospitality with the need to innovate and meet evolving expectations.

Sheraton Hotels & Resorts is expanding its global footprint, particularly in the Asia-Pacific region, where it has seen significant growth. The brand is focusing on balancing global consistency with local relevance, evolving its design standards while honoring its 88-year legacy.

Key areas of focus include technology integration, with investments in mobile check-in and keyless entry, and sustainability initiatives aimed at reducing environmental impact. The beach resort segment remains a priority, with new developments planned in tropical destinations, building on the success of iconic properties like Sheraton Maldives Full Moon resort.

As Sheraton continues to grow, it remains committed to delivering authentic experiences with reliable service standards, ensuring its position as a leader in the hospitality industry.

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